The Black Sash
The Black Sash is a non-profit organization that supports and advocates for social justice and human rights in South Africa. Their mission is to educate, monitor, and help assist the community, especially in regards to social security and protection.
It was an incredible opportunity to collaborate with one of my former classmates, Ernest, who runs a digital marketing start-up in Johannesburg. Through his work, he primarily supports NGOs and small businesses with their online branding.
As one of the oldest human-rights organizations in South Africa, Black Sash needed assistance in solidifying its brand identity and ecosystem.
Role- Branding, Visual/Graphic Design
Client- The Black Sash Organization
Project Coordinator- Ernest Khathutshelo Tshivhase
Photography/Content- Black Sash Org.
Deliverables- brand guidelines, flyers, social content, website mock-up
Before diving into the re-brand, I wanted to make sure I do diligence and learn more about Black Sash. Understanding their legacy, mission, and services, will help me figure out the look and feel as well as, the kinds of materials what they will need in order to accomplish their work.
Most importantly, I wanted to make sure that I do not divert from the original brand too much. Black Sash has been around for over 60 years, I would assume their bold type logo and black/orange color scheme is already deeply rooted and associated with their organization. Instead, my goal was to extend the ecosystem, ensuring that all digital and print assets are consistent in visuals and is also reusable for future content.