Copenhagen, The City of Bikes

Branding | Layout | Merch

Client

Personal Project

Role

Branding, Illustration, Photography

DELIVERABLES

Poster, Logo, Merch

OVERVIEW

Copenhagen. I had the opportunity to visit the city a few years ago and immediately fell in love with the culture, lifestyle, and history. This is a personal project and perhaps, a "love letter" to one of my favorite places in the world. Copenhagen is considered a design capital (one of the many reasons why I love it so much) but also known for its drive for sustainability and eco-conscious lifestyle. People bike EVERYWHERE. Every photo I've taken from my trip would have a bike somewhere in the shot. 

When I think of Copenhagen, I think of bikes. I wanted to create some type of visual identity that resonates and represents the city, in the forms of posters, merch, and magazines. In my mind, these would probably live in the little souvenir shops in town. What initially motivated me was looking through my photos and picking out the colors in the city to use as the brand's color scheme, which then, evolved to the rest of the designs. This was enjoyable to create and ideally, I'd like to continue incorporating my graphic design and photography work for every major city I go to.