Grace Hopper Conference

Brand Identity | Marketing | Digital & Print

Client

Microsoft University Recruiting Marketing

Role

Graphic Design, Photography

DELIVERABLES

Social Media Content, GIFs, Photography

OVERVIEW

Every year, Microsoft participates in the Grace Hopper Conference which is a massive annual networking and mentoring event that celebrates women in tech/ computing. Microsoft hosts a booth and with every new booth, comes new designs.

I didn't take lead in designs but I did provide insight and ideas on branding, by collaborating with vendors and event managers. The designs that I produced were social assets such as a banner cover for a Facebook Live event, and GIFs for Twitter and Instagram. The goal was to increase engagement and awareness of the conference.