Aside from the main brand, Microsoft Life has a number of social platforms that primarily acts as the "middle-man" between the company and the community. Re-vamping Microsoft Life Instagram was one of the major initiatives. Re-vamping meant not only using higher quality graphics from in-house photography (less of the brand stock images) but also, teaming up with the Social Media Manager to strategize and create a content calendar. Contents had to hit certain pillars; insights of on-campus events, celebratory graphics to national holidays with a twist of Microsoft's brand, employee features, or career advice. Asie from reposting from employees, I usually take photos, create illustrations, and animations.

​

Our goal was to increase engagement and followers, organically, without paid media. By the end of the first month, we gained over 5,000 followers.