Paula's Choice Skincare

Marketing | Web & Social Media

Client

Paula's Choice Skincare

Role

Visual/ Graphic Design, Branding

DELIVERABLES

Digital Ads, Social Media Assets, Style Guide (Brand Acquisition)

OVERVIEW

Paula's Choice is a straightforward skincare brand that is all about transparency in their products. They are known for their clean, innovative, and effective formulas that are backed by science and research. Their principals and core values are reflected in their visual branding as well; where simple is definitely more. 

 

During my time at Paula's Choice, I mainly supported the Acquistion team, executing web-ready marketing assets published across US and AU. While creating banner ads, I worked with Marketing Managers to develop a playbook/sub-style guide.

Due to the diverse range of banners and social ads, this playbook contains guides on brand elements (product/lifestyle photography, color palette, typography, layout) tailored to specific assets. The goal is to streamline the creative process, minimize churn and iterations of ads. 

 

*Photography by Vickie Mao

© 2021 LIZ ONG | DESIGN & PHOTOGRAPHY | MADE IN SEATTLE 💛

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