Branding | Web
Visual/ UI Design
Website Homepage Mock-up
Stackline is a retail intelligence/ software company that helps brands optimize their e-commerce marketing experience through strategy and data analytics.
As an up-an-coming start-up, Stackline's website was in need of a visual re-vamp and the challenge was to update the existing homepage hero banner, while still retaining the brand's identity. Due to the fact that the company is driven by data and growth, I wanted to represent this visuall/ metaphorically- hence, the data points illustrated as constellations and the mountains elude to the idea that the growth path is "sky high".
In addition to the visuals, I also included a morning/ night theme based on their color palette to not only show the brand's colors but also, mirrors the time of day when a user visits the website (which also ties into the landscape theme). As a disclaimer, these were purely concepts created as part of Stackline's interview process. Ultimately, I decided to accept an offer from a different company, but it was great to receive positive feedback from Stackline, plus, it was an enjoyable UI design challenge.