Stackline is a retail intelligence/ software company that helps brands optimize their e-commerce marketing experience through strategy and data analytics. As an up-an-coming start-up, Stackline's website was in need of a visual re-vamp and the challenge was to update the existing homepage hero banner, while still retaining the brand's identity.
As a disclaimer, these were purely concepts created as part of Stackline's interview process. Ultimately, I decided to accept an offer from a different company, but it was great to receive positive feedback from Stackline, plus, it was an enjoyable UI design challenge.
Role- Concepting, UI Design
Deliverables- landing page mock-up
Due to the fact that the company is driven by data and growth, I wanted to represent this visuall/ metaphorically- hence, the data points illustrated as constellations and the mountains elude to the idea that the growth path is "sky high".
In addition to the visuals, I also included a morning/ night theme based on their color palette to not only show the brand's colors but also, mirrors the time of day when a user visits the website (which also ties into the landscape theme).