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Xbox & Windows:
Game Pass for PC Campaign

This is an OPEX campaign collaboration between Windows' and Xbox's gaming feature on PC. The objective is to drive consideration and purchase intent for Windows 10 gaming devices and Xbox Game Pass for PC from consumers across channels. Creatively, we had to combine both Xbox and Windows branding into a single hero graphic.

Role-  Visual Design

Client- Microsoft US Device & Retail Marketing

Project Managers- Ellen Cha, Jen Sa

Digital Leads- Natalie Kachook, Ryan Mallet

Motion Designer- Sarah Chappelle

Branding- Xbox & Windows Worldwide Team

Deliverables- Hero graphic, Snapchat Story ad, landing page banner, in-store signage

Concepting/ Motion Storyboard

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The focus is to showcase the Game Pass app on a PC device, featuring hero game titles. The color scheme is kept at a minimal/ greyscale palette and acts as a neutral backdrop to cater to both Xbox and Windows brands without assets clashing.

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Asset Build

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+ Prep visual elements for animation

+ Simplify Game Pass fo PC App Interface

+ Create game tile backdrop to feature gameplay

+ Static mock-up for mobile

Deliverables