Xbox & Windows:
Game Pass for PC Campaign
This is an OPEX campaign collaboration between Windows' and Xbox's gaming feature on PC. The objective is to drive consideration and purchase intent for Windows 10 gaming devices and Xbox Game Pass for PC from consumers across channels. Creatively, we had to combine both Xbox and Windows branding into a single hero graphic.
Role- Visual Design
Client- Microsoft US Device & Retail Marketing
Project Managers- Ellen Cha, Jen Sa
Digital Leads- Natalie Kachook, Ryan Mallet
Motion Designer- Sarah Chappell
Branding- Xbox & Windows Worldwide Team
Deliverables- Hero graphic, Snapchat Story ad, landing page banner, in-store signage
Concepting/ Motion Storyboard
The focus is to showcase the Game Pass app on a PC device, featuring hero game titles. The color scheme is kept at a minimal/ greyscale palette and acts as a neutral backdrop to cater to both Xbox and Windows brands without assets clashing.
+ Prep visual elements for animation
+ Simplify Game Pass fo PC App Interface
+ Create game tile backdrop to feature gameplay
+ Static mock-up for mobile